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TiVo Q4 2025 Video Trends Report - Watching Smarter

Download Now: Q4 2025 TiVo Video Trends Report — Consumers Aren’t Cutting Back, They’re Optimizing

The video landscape has shifted to value-driven, intentional viewing.

TiVo’s Q4 2025 Video Trends Report reveals how consumers are fine-tuning their mix of paid, free, and ad-supported services to maximize value.

With monthly video spend rising again to $161.17, the opportunity for providers is growing—but so is the complexity.

In this report, you’ll learn:

  • How “value viewing” is reshaping engagement across platforms
  • Why ad-supported streaming continues to gain momentum
  • How sports fragmentation and service overlap are redefining Pay TV’s role and opportunity
  • How FAST and local content are shifting viewing behavior
  • Why Smart TV home screens are now critical for discovery and advertising
  • What rising ad tolerance means for smarter monetization
As viewing becomes more deliberate, providers must adapt to capture attention, drive engagement, and unlock new revenue opportunities.

Download the report now to stay ahead of what’s next.

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