The UK video market is entering its next chapter.
Consumers are watching more, spending more and using more services than ever before, while content discovery remains a growing challenge. The Q2 2026 TiVo Video Trends Report: United Kingdom reveals the behaviours, preferences and trends shaping today's video landscape.
Key insights include:
- Viewing reaches 4.62 hours per day
- Average monthly video spend climbs to £82.38
- 63.2% of consumers still use Pay-TV
- Smart TV ownership remains near 80%
- 77.2% use multiple apps in a typical viewing session